To Fee or Not to Fee

The following post was originally published in November 2010 That is the question we think more business leaders should be asking. Under the right circumstances, it could hold the key to competitive differentiation and enduring customer loyalty. Recently, we worked on an assignment for a start-up CPG business. This specialty retailer has premium products and Read more about To Fee or Not to Fee[…]

Take the Higher Ground

The following post was first published in January 2010. Seth Godin is one of my favourite authors and thinkers on business strategy, marketing, and customer relationship management. His seminal books Permission Marketing, IdeaVirus, and Purple Cow changed the way people think about customer engagement. I had the pleasure of spending 45 minutes one-on-one with Seth Read more about Take the Higher Ground[…]