To Fee or Not to Fee

The following post was originally published in November 2010 That is the question we think more business leaders should be asking. Under the right circumstances, it could hold the key to competitive differentiation and enduring customer loyalty. Recently, we worked on an assignment for a start-up CPG business. This specialty retailer has premium products and Read more about To Fee or Not to Fee[…]

He Who Hesitates May Pay More

The following post was originally published in April 2011. Ticketmaster announced recently that it will be moving toward a “dynamic pricing” model.  Sometimes called ‘rational’ pricing, this model seeks to maximize revenue from a finite capacity product.  It is the same pricing strategy that the airline and hotel industries have turned into a science.  Let’s Read more about He Who Hesitates May Pay More[…]

Add Ons and Tuck Unders

The following post was originally published in May 2010. In a recent interview with Forbes magazine, billionaire entrepreneur Mark Cuban offered his insights into the future of media.  His thesis is that media can create a world outside of Google’s reach using Facebook, Twitter, and custom apps, then “potentially start charging for content.”  What most Read more about Add Ons and Tuck Unders[…]